Wines That Rock is committed to environmental leadership. Paper manufacturing has historically has been an enormous consumer of natural resources and producer of countless tons of waste. According to estimates made by the Environmental Defense Fund, it takes 3 tons of wood and 19,075 gallons of water to produce a single ton of virgin paper. This process also creates over two thousand pounds of solid waste.
Committed to using our resources responsibly, Wines That Rock uses 100% consumer recycled paper
for our labels. All packaging stationery, and other printed materials are also printed on recycled paper.
Our case boxes are also made from recycled, chlorine-free corrugated cardboard. The chlorine bleaching process, used to make paper products whiter, stronger and more durable, is quite harmful to the environment and can release toxic materials into water supplies.
Our materials are printed with soy and water-based inks. Petroleum-based inks and the heavy metals they contain contaminate soil and groundwater. Soy-based inks are usually made from non-toxic soybean oil which is a renewable resource. It is an ongoing challenge to get the look, feel and performance we need in printed materials (particularly labels), and still be "green." We are fortunate to have printing vendors that make an extra effort to meet our needs. Of course, the most earth-friendly printing is none at all, so we are always looking at ways to reduce the amount of our printed materials.
